Quotable XanGo
- If you want to check out the mighty mangosteen, pick up a bottle of XanGo, a liquid drink that incorporates the rind and the sweet and mild pulp into a tasty juice.
– Healing Lifestyles Magazine - Mangosteen, also known as the Queen of Fruits in Asia, had a royal year in 2006, due in part to mass availability in beverages like XanGo Juice.
– Nutritional Outlook - Asia’s ‘queen of fruits’, the mangosteen, is a third ‘super fruit’ that is causing a stir in the shape of drinks such as XanGo.
– Functional Foods and Nutraceuticals - The most promoted brand of mangosteen is marketed as XanGo.
– American Journal of Dietetics - Datamonitor’s ProductScan Online identified mangosteen as one of several antioxidant-rich fruits that, together, make up one of its top ten trends to watch in 2006.
– FoodNavigator.com - The nutritional/functional beverage segment is on track to account for 85 percent of incremental beverage sales growth by 2008, replacing carbonated soft drinks as the largest non-alcoholic beverage segment
– Beverage Marketing Corporation - Liquid supplements are the strongest trend in the direct selling industry. “The liquids are hot.”
– MLM.com - Juices are set to lead functional innovation. Fruit and vegetable juices are excellently placed to take functional innovation forward.
– Nutraingredients.com - The market potential for flavonoids in the dietetic and nutritional supplement market is in excess of $862 million for 2007, with annual increases of 12 percent forecasted.
– Business Insights - Diet plus exercise and supplementation will lead to optimal health.
– Dr. Frederic Templeman - Give your body the right nutrients and it will do the right things in health and in disease
– Dr. Frederic Templeman
NATURAL PRODUCTS INSIDER
- If you are in the business of whole fruit, fruit beverages or fruit ingredients you can look forward to a bright future, propelled by the wellness trend. Fruit, it seems, may turn out to be the future of functional food.
- We are just at the beginning of a period in which fruit products might be about to rival dairy products as the drivers of innovations and sales growth in the global nutrition business.
- For sales of any fruit to grow, consumer awareness of its healthy benefits must grow; this simply cannot be achieved without investment in consumer education and knowledge building.
- Another strategy is selling the whole fruit – natural and unprocessed. But to have any effect this communications effort needs to be serous and backed by sufficient investment. You have to build a long-term health halo for your fruit.
- The more we think that a single chemical characterizes a whole food, the more we stray into idiocy… this way of thinking has generated a lot of poor science.
– T. Colin Campbell